In order to be successful on Twitter, you’ll need to gain a legitimate following. Without followers, it’s less likely that your tweets will reach a wide audience, which could severely impact how effective a Twitter campaign in your business is. The most common way of getting followers is using tools like Tweet Karma to determine who is following you and who is not. If you do a trend search on Twitter for your niche, you’ll find people who are discussing your niche. These are the people you want to follow.

If you have been making quality tweets on your account for some time, people will see this and follow you, once you’ve followed them. Following everyone you can find in your niche is effective, especially if you get return follows. You should wait for two to three days to see if any of the people you’ve followed have followed you back. If they haven’t, use Tweet Karma to dump them and restart the entire process. You have to do this because of the follower limit Twitter places on you. There is a certain ratio which prevents you from following millions of people if they are not following you back, which is why Tweet Karma is handy in balancing out this ratio.

Aside from this, you should make sure all of you tweets have been quality tweets. If you’re targeting a certain niche, only tweet about that niche. As an example, if your niche is Texas Hold ‘Em poker, and you want to reach out to people who are interested in poker, tweeting about the nice Gucci purse you just bought your wife probably isn’t going to net you any people who are interested in Texas Hold ‘Em. In addition, you should make sure you’re not spamming with your tweets, as if you’re tweeting too frequently, people will unfollow you.