If you’re looking for ways to use the social network scene to market your business, there’s no better place to look than Facebook. Many large companies like Honda and General Motors have already jumped on the social network bandwagon, and with Facebook being a $240 million dollar platform, there’s no reason you shouldn’t, either.

In fact, Facebook has included many embedded tools for updating your business which are a great way to spread the word and gain a following. The first thing you should do when establishing your presence on Facebook is setting up your businesses’ page. Facebook allows anyone to set up a page dedicated to anything, and allows its members to become fans of this. This is essentially like hosting your own forum, as your fans can leave you feedback for your business on your page.

In addition to setting up a page, you’ll need to advertise it to get it well known. Facebook also includes a way to do this, which is through social ads which you can use to promote your page. These social ads are fed to all of your friends through your network, so if you have a large friend following, your page will reach thousands. However, if you have a rather small friend following on Facebook, you might want to turn to Twitter to generate word of mouth about your business. With the ability to retweet, you can attract business to your page, especially if people are satisfied with the products you’re offering.

These are all great features of Facebook, but perhaps the best feature of Facebook is the analytics tool which is included to help you monitor your traffic in and out of your page. It’ll show you how popular your businesses page as become, as well as where you’re getting the most traffic so you can better target your page for more visitors.